Where you want to beIn the last blog post, we helped you to explore where your business stands today – the good, the bad and the ugly.

Now we want to get into the detail of where you WANT it to be. When you look at the strengths and opportunities that you explored, where would you like each one to be? Using the features on the chart provided in Part 2, above, let’s now turn them into clear sentences describing the future state of your business. For example, “we constantly surprise and delight our customers with prompt and professional service, which creates word of mouth referrals”.

What opportunities and aspirations are the highest priorities for you and your business?

Take the sentences you created from the exercise above and list them in order of importance to you. You may have to do this several times before you feel the order is accurate. Then combine duplicate sentences or ones that describe similar things.

Once you’ve finished your list, take the top three to five sentences and combine them into a cohesive paragraph. That will give you a really good overview of the kind of business you want to build.

Refine your statements so that they’re broad, future-oriented and use words that reflect your values, priorities and dreams.

You need to refine your statement so it’s smooth, clear and easy to understand. Here’s a checklist to use when reviewing the words you’ve written:

  • is it inspirational for your staff and customers?
  • does it project a compelling image?
  • does it paint a clear picture?
  • have you used engaging and descriptive language?
  • is it realistic?
  • does it align with your company’s values?

TIP: You can use phrases like:

A leader in…
Support the development of…
Offer opportunities to…
Continually create…
Build on…
Inspire…
Develop…
Facilitate…
Achieve…
Deliver…
Bring together…

5. Include your staff in the vision creation process and ask them for feedback.
Do they understand the vision? Do they support it? Does it inspire them? Can they find meaning in their work based on it? Incorporate their feedback where possible and relevant.

6. Put your vision statement where everyone can see it – your staff, management, customers and vendors.
Once you’ve created your vision statement, share it with the world. Your vision is something you’ve committed to, and it lets everyone know where your company is heading. It allows them to see where you want to go, and gives them the opportunity to help you get there.

Now, do you have everything you need to start working towards your vision?

In the Momentum Business Academy e-learning program, we will show you how to work through a comprehensive goal-setting process that will act as the roadmap for achieving your vision. You’ll also review, in depth, the five-step process which is the strategy that you’ll use to achieve your goals, and in turn, the vision you’ve created. Find out more here: www.momentumbusinessacademy.com