evaluate_where_your_business_isIn the last blog post, we talked about why you need a vision statement for your business. This post explains the first step to creating your unique business vision statement.

The easiest place to start is to evaluate where your business is today. That will reveal where you WANT it to be.

Start by looking at your current strengths and weaknesses from the perspective of everyone who does business with you: your customers, staff, management, vendors or suppliers and owners.

For example, what would your customers say about your level or quality of service? Would this area be considered a strength or a weakness? What would your staff say, or what would you want them to say about training and professional development opportunities? What do you think about your income and overall financial growth? Use this chart as a guide:

Analyze your observations, and remember that your weaknesses represent great opportunities for change and improvement, while your strengths need to be nurtured and developed.

Take a look at what you’ve written and answer the following questions:

  • What does the overall picture look like?
  • How does the overall picture align with the dream you have for your business?
  • What great achievements and qualities exist in the strengths section? (List 10)
  • What opportunities exist in the weaknesses section? (List 10)

Now that you’ve had a good look at where your business is positioned today, in the next post, I’ll help you to future pace your business and define where you want it to be.